# Using segment level stability to select target segments in data-driven market segmentation studies

> Research article (Marketing Letters, 2017) · cited 22× · AI/ML

**Wikidata**: [openalex:W2592395359](https://www.wikidata.org/wiki/openalex:W2592395359)  
**Source**: https://4ort.xyz/entity/using-segment-level-stability-to-select-target-segments-in-data-driven-market-segmentation-studies