# Using representational and abstract imagery to create regulatory fit effects

> Research article (Psychology and Marketing, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4306776236](https://www.wikidata.org/wiki/openalex:W4306776236)  
**Source**: https://4ort.xyz/entity/using-representational-and-abstract-imagery-to-create-regulatory-fit-effects