# Using R-A theory and the optimal distinctiveness perspective to understand the strategic marketing approaches used by platform-based organizations: The cases of Facebook and Twitter in digital ecosystems

> Research article (Journal of Business Research, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4385522711](https://www.wikidata.org/wiki/openalex:W4385522711)  
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