# Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook

> Research article (Journal of Consumer Behaviour, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4396237527](https://www.wikidata.org/wiki/openalex:W4396237527)  
**Source**: https://4ort.xyz/entity/using-neural-data-to-forecast-aggregate-consumer-behavior-in-neuromarketing-theory-metrics-progress-and-outlook