# Using immersive technologies to explore the effects of congruent and incongruent contextual cues on context recall, product evaluation time, and preference and liking during consumer hedonic testing

> Research article (Food Research International, 2018) · cited 45× · AI/ML

**Wikidata**: [openalex:W2801751818](https://www.wikidata.org/wiki/openalex:W2801751818)  
**Source**: https://4ort.xyz/entity/using-immersive-technologies-to-explore-the-effects-of-congruent-and-incongruent-contextual-cues-on-context-recall-produ