# Using generative artificial intelligence (GenAI) in marketing: Development and practices

> Research article (Journal of Business Research, 2025) · cited 39× · AI/ML

**Wikidata**: [openalex:W4408099273](https://www.wikidata.org/wiki/openalex:W4408099273)  
**Source**: https://4ort.xyz/entity/using-generative-artificial-intelligence-genai-in-marketing-development-and-practices