# Using facial EMG and eye tracking to study integral affect in discrete choice experiments

> Research article (Journal of Choice Modelling, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W579018955](https://www.wikidata.org/wiki/openalex:W579018955)  
**Source**: https://4ort.xyz/entity/using-facial-emg-and-eye-tracking-to-study-integral-affect-in-discrete-choice-experiments