# Using Eye-Tracking to Understand Decision-Making in Conjoint Experiments

> Research article (Political Analysis, 2020) · cited 83× · AI/ML

**Wikidata**: [openalex:W2995452169](https://www.wikidata.org/wiki/openalex:W2995452169)  
**Source**: https://4ort.xyz/entity/using-eye-tracking-to-understand-decision-making-in-conjoint-experiments