# Using eye-tracking as an aid to design on-screen choice experiments

> Research article (Journal of Choice Modelling, 2020) · cited 21× · AI/ML

**Wikidata**: [openalex:W3043417351](https://www.wikidata.org/wiki/openalex:W3043417351)  
**Source**: https://4ort.xyz/entity/using-eye-tracking-as-an-aid-to-design-on-screen-choice-experiments