# Using Estimated Personality of Social Network Members for Finding Influential Nodes in Viral Marketing

> Research article (Cybernetics & Systems, 2015) · cited 24× · AI/ML

**Wikidata**: [openalex:W1587665345](https://www.wikidata.org/wiki/openalex:W1587665345)  
**Source**: https://4ort.xyz/entity/using-estimated-personality-of-social-network-members-for-finding-influential-nodes-in-viral-marketing