# Using EEG to Predict Consumers’ Future Choices

> Research article (Journal of Marketing Research, 2015) · cited 260× · AI/ML

**Wikidata**: [openalex:W2096267981](https://www.wikidata.org/wiki/openalex:W2096267981)  
**Source**: https://4ort.xyz/entity/using-eeg-to-predict-consumers-future-choices