# Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic

> Research article (Industrial Marketing Management, 2020) · cited 171× · AI/ML

**Wikidata**: [openalex:W3033162873](https://www.wikidata.org/wiki/openalex:W3033162873)  
**Source**: https://4ort.xyz/entity/using-design-thinking-to-respond-to-crises-b2b-lessons-from-the-2020-covid-19-pandemic