# Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method

> Research article (International Journal of Business Information Systems, 2016) · cited 32× · AI/ML

**Wikidata**: [openalex:W2475709057](https://www.wikidata.org/wiki/openalex:W2475709057)  
**Source**: https://4ort.xyz/entity/using-data-mining-and-neural-networks-techniques-to-propose-a-new-hybrid-customer-behaviour-analysis-and-credit-scoring-