# Using Combined Bipolar Semantic Scales and Eye‐Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

> Research article (Packaging Technology and Science, 2015) · cited 27× · AI/ML

**Wikidata**: [openalex:W2095737517](https://www.wikidata.org/wiki/openalex:W2095737517)  
**Source**: https://4ort.xyz/entity/using-combined-bipolar-semantic-scales-and-eyetracking-metrics-to-compare-consumer-perception-of-real-and-virtual-bottle