# Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI

> Research article (Proceedings of the 35th ACM Conference on Hypertext and Social Media, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4401983380](https://www.wikidata.org/wiki/openalex:W4401983380)  
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