# Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience

> Research article (International Journal of Retail & Distribution Management, 2022) · cited 97× · AI/ML

**Wikidata**: [openalex:W4309761229](https://www.wikidata.org/wiki/openalex:W4309761229)  
**Source**: https://4ort.xyz/entity/using-chatbots-in-e-retailing-how-to-mitigate-perceived-risk-and-enhance-the-flow-experience