# Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Vote Intention: Evidence From the 2012 U.S. Presidential Election

> Research article (Political Communication, 2018) · cited 23× · AI/ML

**Wikidata**: [openalex:W2810993857](https://www.wikidata.org/wiki/openalex:W2810993857)  
**Source**: https://4ort.xyz/entity/using-big-data-and-algorithms-to-determine-the-effect-of-geographically-targeted-advertising-on-vote-intention-evidence-