# Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter

> Research article (International Journal of Information Management, 2017) · cited 117× · AI/ML

**Wikidata**: [openalex:W2766325541](https://www.wikidata.org/wiki/openalex:W2766325541)  
**Source**: https://4ort.xyz/entity/using-big-data-analytics-to-study-brand-authenticity-sentiments-the-case-of-starbucks-on-twitter