# Using avatars to tailor ideation process to innovation strategy

> Research article (Cognition Technology & Work, 2016) · cited 42× · AI/ML

**Wikidata**: [openalex:W2395398220](https://www.wikidata.org/wiki/openalex:W2395398220)  
**Source**: https://4ort.xyz/entity/using-avatars-to-tailor-ideation-process-to-innovation-strategy