# Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media

> Research article (Communication Research, 2020) · cited 212× · AI/ML

**Wikidata**: [openalex:W3093993845](https://www.wikidata.org/wiki/openalex:W3093993845)  
**Source**: https://4ort.xyz/entity/using-a-personality-profiling-algorithm-to-investigate-political-microtargeting-assessing-the-persuasion-effects-of-pers