Uses and gratifications theory
type: Thing
description: theory stating that audiences have power over their media consumption
additional property: PropertyValue
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confidence:
  popularity graph score:
    score: 0.014
    score pct: 1
    tier: long_tail
    components:
      sitelinks: 16
      sitelinks norm: 0.038
      unique citations: 2
      unique citations norm: 0.001
      monthly pageviews: 437
      monthly pageviews norm: 0.0
  sitelinks: 16
  unique citations: 2
  monthly pageviews: 437
  yearly pageviews: 1050
  pageview trend:
    m: 2026-08
    v: 437
  pageview trend:
    m: 2026-07
    v: 102
  pageview trend:
    m: 2026-06
    v: 117
  pageview trend:
    m: 2026-05
    v: 6
  pageview trend:
    m: 2026-05
    v: 50
  pageview trend:
    m: 2026-05
    v: 8
  pageview trend:
    m: 2026-05
    v: 8
  pageview trend:
    m: 2026-05
    v: 3
  pageview trend:
    m: 2026-05
    v: 10
  pageview trend:
    m: 2026-04
    v: 2
  pageview trend:
    m: 2026-04
    v: 2
  pageview trend:
    m: 2026-04
    v: 5
  pageview trend:
    m: 2026-04
    v: 285
  pageview trend:
    m: 2026-04
    v: 7
  pageview trend:
    m: 2026-04
    v: 8
  popularity:
    sitelinks: 16
    max: 423
    pct: 3.8
  tier: long_tail
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    source count: 0
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  P10283:
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  P10565:
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citations:
  source: OpenAlex
  stated in qid: Q107507571
  retrieved: 2022-01-26
citations:
  source: Freebase Data Dumps
  stated in qid: Q15241312
  pub year: 2013
meta:
  wikidata id: Q1154547
  domain: communication_theory
  level: standard
  html url: https://4ort.xyz/entity/uses-and-gratifications-theory
  markdown url: https://4ort.xyz/entity/uses-and-gratifications-theory.md
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  facts url full: https://4ort.xyz/entity/uses-and-gratifications-theory/facts.json
  data source: Wikidata (CC0 / public domain)
  license: https://creativecommons.org/publicdomain/zero/1.0/
  api version: v1
  served at: 2026-08-24T11:39:52.175991Z
  entity updated at: 2026-05-03T23:45:09.469384+00:00Z
  entity created at: 2026-04-10T23:21:55.589326+00:00Z