# Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising

> Research article (International Journal of Advertising, 2020) · cited 107× · AI/ML

**Wikidata**: [openalex:W3024023824](https://www.wikidata.org/wiki/openalex:W3024023824)  
**Source**: https://4ort.xyz/entity/uses-and-gratifications-of-smart-speakers-modelling-the-effectiveness-of-smart-speaker-advertising