# Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

> Research article (Journal of Creative Communications, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2990629058](https://www.wikidata.org/wiki/openalex:W2990629058)  
**Source**: https://4ort.xyz/entity/users-participation-in-facebook-brand-pages-and-its-influence-on-word-of-mouth-the-role-of-brand-knowledge-and-brand-rel