# User Response Learning for Directly Optimizing Campaign Performance in Display Advertising

> Research article (Proceedings of the 25th ACM International on Conference on Information and Knowledge Management, 2016) · cited 51× · AI/ML

**Wikidata**: [openalex:W2534189265](https://www.wikidata.org/wiki/openalex:W2534189265)  
**Source**: https://4ort.xyz/entity/user-response-learning-for-directly-optimizing-campaign-performance-in-display-advertising