# User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews

> Research article (International Journal of Advertising, 2015) · cited 53× · AI/ML

**Wikidata**: [openalex:W2289372981](https://www.wikidata.org/wiki/openalex:W2289372981)  
**Source**: https://4ort.xyz/entity/user-generated-product-reviews-on-the-internet-the-drivers-and-outcomes-of-the-perceived-usefulness-of-product-reviews