# User engagement in social media – an explorative study of Swedish fashion brands

> Research article (Journal of Fashion Marketing and Management, 2016) · cited 74× · AI/ML

**Wikidata**: [openalex:W2336659491](https://www.wikidata.org/wiki/openalex:W2336659491)  
**Source**: https://4ort.xyz/entity/user-engagement-in-social-media-an-explorative-study-of-swedish-fashion-brands