# User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors

> Research article (Telematics and Informatics, 2017) · cited 81× · AI/ML

**Wikidata**: [openalex:W2606292639](https://www.wikidata.org/wiki/openalex:W2606292639)  
**Source**: https://4ort.xyz/entity/user-adaptation-to-interactive-advertising-formats-the-effect-of-previous-exposure-habit-and-time-urgency-on-ad-skipping