# User Acceptance of Metaverse: Insights from Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT)

> Research article (EMAJ Emerging Markets Journal, 2022) · cited 77× · AI/ML

**Wikidata**: [openalex:W4292122064](https://www.wikidata.org/wiki/openalex:W4292122064)  
**Source**: https://4ort.xyz/entity/user-acceptance-of-metaverse-insights-from-technology-acceptance-model-tam-and-planned-behavior-theory-pbt