# Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library

> Research article (New Review of Academic Librarianship, 2016) · cited 19× · AI/ML

**Wikidata**: [openalex:W2319847231](https://www.wikidata.org/wiki/openalex:W2319847231)  
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