# Usability perspective on social media sites' adoption in the B2B context

> Research article (Industrial Marketing Management, 2016) · cited 164× · AI/ML

**Wikidata**: [openalex:W2234792465](https://www.wikidata.org/wiki/openalex:W2234792465)  
**Source**: https://4ort.xyz/entity/usability-perspective-on-social-media-sites-adoption-in-the-b2b-context