# Unveiling the transformative power of augmented reality in retail: a systematic literature analysis

> Research article (Journal of strategy and management, 2025) · cited 18× · AI/ML

**Wikidata**: [openalex:W4406626888](https://www.wikidata.org/wiki/openalex:W4406626888)  
**Source**: https://4ort.xyz/entity/unveiling-the-transformative-power-of-augmented-reality-in-retail-a-systematic-literature-analysis