# Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 33× · AI/ML

**Wikidata**: [openalex:W4401983704](https://www.wikidata.org/wiki/openalex:W4401983704)  
**Source**: https://4ort.xyz/entity/unveiling-the-optimal-configuration-of-impulsive-buying-behavior-using-fuzzy-set-qualitative-comparative-analysis-and-mu