# Unveiling IoT Customer Behaviour: Segmentation and Insights for Enhanced IoT-CRM Strategies: A Real Case Study

> Research article (Sensors, 2024) · cited 17× · AI/ML

**Wikidata**: [openalex:W4391590224](https://www.wikidata.org/wiki/openalex:W4391590224)  
**Source**: https://4ort.xyz/entity/unveiling-iot-customer-behaviour-segmentation-and-insights-for-enhanced-iot-crm-strategies-a-real-case-study