# Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology

> Research article (Appetite, 2017) · cited 61× · AI/ML

**Wikidata**: [openalex:W2747963414](https://www.wikidata.org/wiki/openalex:W2747963414)  
**Source**: https://4ort.xyz/entity/unsold-is-unseen-or-is-it-examining-the-role-of-peripheral-vision-in-the-consumer-choice-process-using-eye-tracking-meth