# Unpacking Unboxing Video-Viewing Motivations: The Uses and Gratifications Perspective and the Mediating Role of Parasocial Interaction on Purchase Intent

> Research article (Journal of Interactive Advertising, 2020) · cited 53× · AI/ML

**Wikidata**: [openalex:W3089831259](https://www.wikidata.org/wiki/openalex:W3089831259)  
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