# Unobserved heterogeneity and the importance of customer loyalty in mobile banking

> Research article (Technology Analysis and Strategic Management, 2016) · cited 33× · AI/ML

**Wikidata**: [openalex:W2560096762](https://www.wikidata.org/wiki/openalex:W2560096762)  
**Source**: https://4ort.xyz/entity/unobserved-heterogeneity-and-the-importance-of-customer-loyalty-in-mobile-banking