# Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

> Research article (Journal of the Academy of Marketing Science, 2017) · cited 53× · AI/ML

**Wikidata**: [openalex:W2736135001](https://www.wikidata.org/wiki/openalex:W2736135001)  
**Source**: https://4ort.xyz/entity/unlocking-the-power-of-marketing-understanding-the-links-between-customer-mindset-metrics-behavior-and-profitability