# Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 167× · AI/ML

**Wikidata**: [openalex:W4377115674](https://www.wikidata.org/wiki/openalex:W4377115674)  
**Source**: https://4ort.xyz/entity/unlocking-potential-an-integrated-approach-using-pls-sem-nca-and-fsqca-for-informed-decision-making