# Unleashing Creativity: The Business Potential of Generative AI

> Research article (2024 2nd World Conference on Communication & Computing (WCONF), 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4403127830](https://www.wikidata.org/wiki/openalex:W4403127830)  
**Source**: https://4ort.xyz/entity/unleashing-creativity-the-business-potential-of-generative-ai