# Universidade Federal de Minas Gerais, Núcleo de Estudos e Estratégias de Comunicação Integrada de Marketing e Turismo

> organisation involved in scholarly research

**Wikidata**: [Q74546575](https://www.wikidata.org/wiki/Q74546575)  
**Source**: https://4ort.xyz/entity/universidade-federal-de-minas-gerais-nucleo-de-estudos-e-estrategias-de-comunicacao-integrada-de-marketing-e-turismo

## Summary
The Núcleo de Estudos e Estratégias de Comunicação Integrada de Marketing e Turismo is a research institute hosted by Brazil’s Universidade Federal de Minas Gerais that focuses on scholarly work in integrated marketing communication and tourism. It is classified as a research institute whose findings are disseminated through the academic journal *Marketing & Tourism Review*.

## Key Facts
- Country: Brazil (Wikidata reference Q69652283)
- Instance of: research institute (Wikidata Q1227538)
- Associated journal: *Marketing & Tourism Review* (ISSN registered at http://revistas.face.ufmg.br/index.php/mtr/index)
- Parent institution: Universidade Federal de Minas Gerais
- Primary mission: scholarly research in integrated marketing communication and tourism strategy

## FAQs
### Q: What does the Núcleo de Estudos e Estratégias de Comunicação Integrada de Marketing e Turismo actually do?
A: It conducts scholarly research on how marketing communication and tourism strategies integrate, and it publishes peer-reviewed findings in *Marketing & Tourism Review*.

### Q: Is it an independent university or a center inside another university?
A: It is a research nucleus (institute) housed within the Universidade Federal de Minas Gerais, not a stand-alone university.

### Q: Who can access its research output?
A: Articles are open-access via the journal’s online platform hosted by UFMG’s School of Economic Sciences.

### Q: Does it offer degrees or only research?
A: Source material identifies it solely as a research institute; no degree-granting role is stated.

## Why It Matters
Brazil is one of the world’s top tourism destinations, yet systematic academic study of how marketing communication shapes traveler behavior has historically been under-centralized. By creating a dedicated research nucleus inside one of Brazil’s largest federal universities, UFMG provides a hub where economists, communication scholars, and tourism planners can collaborate on evidence-based strategies. The institute’s journal, *Marketing & Tourism Review*, circulates findings across Latin America and the Lusophone world, giving policymakers and destination managers open-access data on branding, digital campaigns, and sustainable tourism promotion. In short, the nucleus bridges the gap between tourism practice and academic rigor, helping Brazilian destinations compete more effectively while contributing to the global literature on integrated marketing communication.

## Notable For
- One of the few Brazilian research institutes explicitly combining “integrated marketing communication” with “tourism” in its official name
- Hosts *Marketing & Tourism Review*, an open-access journal indexed in major Latin-American databases
- Located within UFMG, a top-five Brazilian federal university, giving it access to multidisciplinary scholars and graduate programs
- Focuses on strategy-oriented research, distinguishing it from purely cultural-tourism or hospitality-training centers

## Body
### Institutional Setting
The Universidade Federal de Minas Gerais, founded in 1927, is a federally funded public university based in Belo Horizonte, Minas Gerais. Within its organizational structure, individual research nuclei are created to concentrate expertise on specific themes. The Núcleo de Estudos e Estratégias de Comunicação Integrada de Marketing e Turismo is one such unit.

### Research Focus
The nucleus investigates how organizations, destinations, and governments can synchronize advertising, public relations, digital media, and branding efforts to influence tourism demand. Projects typically examine campaign effectiveness, destination image formation, and integrated communication planning.

### Dissemination Vehicle
Results are primarily channeled through *Marketing & Tourism Review*, the house journal hosted on UFMG’s OJS platform. The journal’s guidelines stress methodological rigor and strategic managerial implications, aligning academic inquiry with industry application.

### Geographic Scope
While rooted in Minas Gerais—a state that attracts millions of cultural and business tourists—the institute’s studies cover domestic and international markets, reflecting Brazil’s position as a global destination.

## References

1. [Directory of Open Access Journals](http://revistas.face.ufmg.br/index.php/mtr/index)