# UNITY IS STRENGTH: UNDERSTANDING USERS' GROUP BUYING BEHAVIOR IN TAIWAN FROM A COLLECTIVISM PERSPECTIVE

> Research article (Journal of electronic commerce research, 2015) · cited 27× · AI/ML

**Wikidata**: [openalex:W2164927167](https://www.wikidata.org/wiki/openalex:W2164927167)  
**Source**: https://4ort.xyz/entity/unity-is-strength-understanding-users-group-buying-behavior-in-taiwan-from-a-collectivism-perspective