# Understanding Virtual Gifting in Live Streaming by the Theory of Planned Behavior

> Research article (Human Behavior and Emerging Technologies, 2022) · cited 31× · AI/ML

**Wikidata**: [openalex:W4211136451](https://www.wikidata.org/wiki/openalex:W4211136451)  
**Source**: https://4ort.xyz/entity/understanding-virtual-gifting-in-live-streaming-by-the-theory-of-planned-behavior