# Understanding trust influencing factors in social media communication: A qualitative study

> Research article (International Journal of Information Management, 2016) · cited 174× · AI/ML

**Wikidata**: [openalex:W2562206305](https://www.wikidata.org/wiki/openalex:W2562206305)  
**Source**: https://4ort.xyz/entity/understanding-trust-influencing-factors-in-social-media-communication-a-qualitative-study