# Understanding the use of Virtual Reality in Marketing: A text mining-based review

> Research article (Journal of Business Research, 2018) · cited 311× · AI/ML

**Wikidata**: [openalex:W2900303671](https://www.wikidata.org/wiki/openalex:W2900303671)  
**Source**: https://4ort.xyz/entity/understanding-the-use-of-virtual-reality-in-marketing-a-text-mining-based-review