# Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms

> Research article (Asia Pacific Journal of Marketing and Logistics, 2023) · cited 21× · AI/ML

**Wikidata**: [openalex:W4367177255](https://www.wikidata.org/wiki/openalex:W4367177255)  
**Source**: https://4ort.xyz/entity/understanding-the-roles-of-interaction-and-trust-in-formation-of-loyalty-toward-customer-to-customer-c2c-platforms