# Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory

> Research article (Journal of Current Issues & Research in Advertising, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4400944321](https://www.wikidata.org/wiki/openalex:W4400944321)  
**Source**: https://4ort.xyz/entity/understanding-the-role-of-follower-size-in-influencer-marketing-examining-the-perspective-of-source-credibility-and-attr