# Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study

> Research article (European Journal of Marketing, 2022) · cited 26× · AI/ML

**Wikidata**: [openalex:W4311167654](https://www.wikidata.org/wiki/openalex:W4311167654)  
**Source**: https://4ort.xyz/entity/understanding-the-role-of-entrepreneurial-orientation-in-creating-ambidextrous-competitive-advantage-a-comparative-desig