# Understanding the role and impact of Generative Artificial Intelligence (AI) hallucination within consumers’ tourism decision-making processes

> Research article (Current Issues in Tourism, 2024) · cited 157× · AI/ML

**Wikidata**: [openalex:W4390984237](https://www.wikidata.org/wiki/openalex:W4390984237)  
**Source**: https://4ort.xyz/entity/understanding-the-role-and-impact-of-generative-artificial-intelligence-ai-hallucination-within-consumers-tourism-decisi