# Understanding the purchase intention in live streaming from the perspective of social image

> Research article (Humanities and Social Sciences Communications, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4404126278](https://www.wikidata.org/wiki/openalex:W4404126278)  
**Source**: https://4ort.xyz/entity/understanding-the-purchase-intention-in-live-streaming-from-the-perspective-of-social-image