# Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 111× · AI/ML

**Wikidata**: [openalex:W4200492900](https://www.wikidata.org/wiki/openalex:W4200492900)  
**Source**: https://4ort.xyz/entity/understanding-the-omnichannel-customer-journey-the-effect-of-online-and-offline-channel-interactivity-on-consumer-value-